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Knowing About the Quality of Data Products

In this topic, you will learn about the quality of the 'Product360' Data Product after exploring it for your use case. The focus is on ensuring the Data Product meets necessary quality standards for reliable analysis.

Scenario

To effectively analyze customer and sales data for uncovering product affinities, the Data Product must pass various quality checks. This ensures that the insights drawn from it are both valid and actionable.

Quick concepts

Before diving into the detailed steps, let’s cover some key concepts that will help you grasp the essentials:

  • Accuracy: The degree to which data correctly represents the real-world entity or event.
  • Completeness: The extent to which all required data is available and no essential information is missing.
  • Freshness: The timeliness of the data, ensuring it is up-to-date and reflects the most recent information.
  • Schema: The structure or organization of the data, defining how data elements are arranged and related.
  • Uniqueness: Ensuring that each record or data point is distinct and not duplicated within the dataset.
  • Validity: The adherence of data to defined formats, rules, and constraints to ensure correctness.

What do you need to get started?

To fully engage with this topic, a basic understanding of data quality concepts is recommended.

Steps to access Data Product quality

Follow the below steps to understand the quality of the Data Product on the Data Product Hub.

Access the quality tab on the Data Product details page

Navigate to the Data Product details page and click on the Quality tab. The Accuracy section opens by default, displaying quality checks applied to the dataset. For example, it indicates that the average length of the “country” column is over six characters, confirming 100% accuracy.

qua_accuracy.png

Understand the completeness of the data

Switch to the Completeness tab, which shows a 100% score, indicating there are no missing customer IDs.

qua_completeness.png

Know about the freshness of the data

In the Freshness tab, you will see a 100% freshness rating, meaning no data is older than two days as per the defined quality check conditions.

qua_freshness.png

Understand the schema of the data

On the Schema tab, you may find a trend line at zero, indicating that the data has not passed certain quality checks. This could mean that the data types of columns like “birth_year” and “recency” do not align with the established quality conditions.

qua_schema.png

Assess uniqueness of the data

In the Uniqueness tab, a trend line at 100% indicates no duplicate customer IDs, confirming data integrity.

qua_unique.png

Check validity

The Validity tab shows a 0% trend line, indicating that some quality checks have failed. For instance, there may be invalid customer IDs in the dataset.

qua_validity.png

Next step

Connect your Data Products with BI tools:

Integrating Data Products with BI Tools and Applications